Jake Andrews
The Purpose of a Website
I do not have that much experience
with computer graphics. Although my
sister has shown me how to use Photoshop so I have a basic understanding of how
to use that.
There are many misconceptions about
the purpose of a website. Many people
believe that a website has to be creative and unique. While this is true, the site has to be
functional and people need to be able to find what they want very easily or
they will not give you the time of day.
The primary purpose of your website has to be to promote your business. You need to be able to turn any visitor of
your site into a prospective customer.
The creative aspect of your website is not the most important but it
still has to look attractive. If you are
able to be creative it is just a bonus to your site. Your site needs to be able to lead people to
where they are looking to go with only using their own power to do so. This is
why the creativity part can not be over done.
If they can not figure it out they will just go find another site that
is more functional and gives them what they are looking for. This is why it is very important to find the
correct balance of functionality and creativity while making your website.
Creating a website is very important
for any business. It serves as a great
way to reach your customers to communicate what you can do for them. Of course to get to this point you need to be
discoverable. You need to make sure your
site is easy to find for the people who need it. You can see what keywords people use to find
you and strategically add more to make it easier for people to find your site. The website also needs to be able to pull
people in and convince them that your business or product is worth it to them. The functionality of the site is very
important in this stage because the customer needs to be taken on a full tour
of your business. This tour also has to
be self lead by them and you have to think about what they want to see and the
order you want to show it to them. To
help promote your business you need to make sure that there is something
important on every page. You also need
to make sure that you do not put too much on one page because something can
then be easily overlooked and then they will not know what you wanted to tell
them. There also has to be a way for a
customer to contact you in case of an issue or question. You can just add something that says “contact
us” and list any way you would like your customers to reach you. This can help you in the future because they
could have a complaint that might force you to change something on your site to
make it better.
Marketing is also very important for
your website. You need to have ways of
advertising your website to people so they can find it. This can include paying for an advertisement
on a social networking site or being in the featured results on Google. According to “The Purpose of a Website” by
Mark O’Brien, people need to ask themselves three question. These questions are “Are you discoverable by
expertise?” “Does your site give your prospects a full tour of your firm?” and “Does
your site encourage prospects in various buying stages to convert into leads?” If you can answer yes to these questions then
you will be able to have a successful website and business.
Works Cited
O'Brien, Mark. "The Purpose of a Website." The Purpose of a Website. N.p., n.d. Web. 29 Jan. 2013.
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